Tania Kottoor is a first-generation Indian-American, who is a creative visionary and the design-forward Co-Founder and CEO of the purpose-driven brand WEST X EAST.

Tania has effectively married tradition with innovation. She has led her team in building the world’s first AI powered design platform for custom-fit cultural clothing and re-imagined the process of shopping for weddings and special events. Through Tania’s guidance, WEST X EAST has produced over 1,500 custom and made-to-measure garments which have been featured in numerous publications like BRIDES, Brides Today India and Over The Moon by Vogue.

After receiving a double degree in business at Saint Louis University, she then attended the Condé Nast College of Fashion & Design and was selected as one of their next leaders of luxury fashion. After graduating, Tania entered the fashion world by storm through helping small fashion labels grow to the next level, one of which is now sold in Bergdorf Goodman.

In 2020, Tania conceptualized, designed and produced 75 custom outfits in Antigua, Guatemala for an award-winning wedding.Tania has immersed herself and her brand in the startup ecosystem which has also awarded her the opportunity to participate in multiple accelerator programs and fellowships, including Tory Burch Fellowship, Gold House Ventures, Ladies Who Launch Recipient, and AdAge Generation Next. She has won over a $100K worth of grant money from pitch competitions.

Tania’s mission is to elevate cultural expression. She attributes her success to her personal mantra “[to] build meaningful relationships and always ask for introductions.”