The Bride Designed 75 Custom Outfits for Her Knanaya Catholic Multi-Day Wedding in Guatemala

"Tania custom-designed 75 outfits with WEST X EAST for herself, bridal party, future-husband, and family. “I set the color palettes for each event, created vision boards based on those, and then mood boards along with 2D sketches for the outfits and the jewelry pieces,” the bride explains."


The 10 Best Silhouettes for Indian Brides

“While classic silhouettes are evergreen and safe choices, brides today are also looking for pieces they can re-wear in the future. The idea of repurposing your wedding outfits is slowly but surely being embraced,” explains wedding stylist and designer Tania Kottoor. “In fact, I designed seven looks for my wedding, all of which I have now remixed into my current wardrobe.”


12 Couples on How They Determined Their Wedding Style

“Since Tania Kottoor is a wedding stylist and visual consultant, she used her talent and expertise to establish her and Jacob Kottoor’s wedding style… ‘I think this is what I enjoyed the most—evolving with each process and creating my dream look.’”


Gold House Launches venture fund to back API founders

“Dozens of prominent investors, entrepreneurs and cultural figures of Asian and Pacific Islander (API) descent are funding a new venture to back founders of API descent... Companies to watch... custom South Asian clothing company WEST X EAST.


Fashion Designer Rebecca Minkoff Hosts Shark Tank-Like Event for Female Founders

"$10,000 from FFC was awarded to runner-up Tania Kottoor of WEST X EAST. She and co-founder Liya Thachil developed an AI-powered app that custom-fits brides and grooms in South Asian wedding apparel."


Real Weddings, Me and You, Just Us Two

“‘I believe it is essential to create vision boards for all your events and mood boards for the outfits. Always begin with the colour palette. This process helped me conceptualize 75 custom outfits, as well as design four events,’ said Tania.”


The Competitive Edge for Female Entrepreneurs of Color

“WEST X EAST [understands] their customers’ frustration and, therefore, what their respective industries lack. Not only do they address these needs, but they make their customers feel seen and heard. They represent the fact that ‘your problems are not only yours.’”


Tania Kottoor, 2023 Fellow

“The venture-backed startup is the world’s first AI-powered design platform for custom-fit cultural clothing and she has truly re-imagined the process of shopping for weddings and special events.”


Inaugural Friends and Family Cohort

"This cohort received nearly 600 applications and only 20 were chosen. ‘WEST X EAST is a DTC virtual design service for custom-fit ethnic clothing.’”


The List Launches Diversity-Focused Mentorship Program

"On Nov. 18, The Lista select group of marketing, advertising and media leaders assembled by Ad Age in partnership with Meta—kicked off the 2022 edition of its mentorship program, Generation Next."


A Fashion-Forward Wedding Complete with 75 Custom Looks in Antigua, Guatemala

"From the get-go, Tania created vision boards for each event of the wedding weekend... No detail was overlooked, especially when it came to the attire. Through the company she co-founded, WESTxEAST, the bride curated and crafted a total of 75 looks."


The Anatomy of an Indian Bridal Trousseau

"We’re excited to share an incredible behind-the-scenes look at the ceremonies, traditions, and jewelry of an Indian-Catholic Wedding, with Tania Kottoor. Tania gave us insight into the designing and planning process of her own wedding in Antigua, Guatemala. The staple Kerala jhumkas, maang-tika, bracelets, nose ring and anklets were hand-selected to complete the regal look."



“With WEST X EAST everything is customized, everything is made to measure… you know it’s going to fit you perfectly.


Founder Fellowship

"Selected as one of the 100 entrepreneurs in the New York City Economic Development Corporation Founder Fellowship!"


50 South Asian Women Founders to Know in 2021

"As first generation Indian Americans who want to keep their traditions alive and celebrate their culture, we created WEST X EAST to help others like us. We had to prove WEST X EAST can and will be successful. Four years in, and we've grown bigger than we imagined and are excited for our next chapter."