Tania Kottoor is a first-generation Indian-American, a creative visionary, and the tech-forward Founder & CEO of WEST X EAST. Tania has effectively married tradition with innovation. The venture-backed startup is the world’s first AI-powered cutting-edge 3D configurator, customers can personalize their garments with precision and ease. She has re-imagined the process of shopping. In 2020, Tania conceptualized, designed, and produced 75 custom outfits in Antigua, Guatemala for an award-winning wedding. Tania has garnered the attention of Brides Today India, Over The Moon by Vogue, and BRIDES.

After receiving a double degree in business at Saint Louis University, she then attended the Condé Nast College of Fashion & Design. She was selected as one of their next leaders in luxury fashion. After graduating, Tania entered the fashion world by storm by helping small fashion labels grow to the next level, one of which is now sold in Bergdorf Goodman, Saks Fifth Avenue, and REVOLVE.

Tania is the 2024 Brooks Brothers Gold Prize Winner. She has recently rebranded and launched her brand on Times Square Billboard. Tania immersed herself and her brand into the startup ecosystem, which allowed her to participate in multiple accelerator programs and fellowships, including Tory Burch and Vital Voices fellowships. She has raised over $500,000 in venture capital and grant money from pitch competitions. Tania's mission is to elevate cultural expression. She attributes her success to her mantra “Build meaningful relationships and always ask for introductions.”